A Visa stock page on Public.com: the price, the quarterly gain, and a three-month chart marked with buy and sell points above a range selector. — A stock page on the web experience.

Public.com Web

Senior Staff Designer, Public.com, 2022

I created the web experience for Public.com. By bringing the investing app to the web we created opportunities for deeper research and comparison.

Designed the web platform for a mobile-first investing app.
Created features for browsing and discovery.
Designed an index comparison tool.
Created a responsive news style for content pages.
Launched web and mobile web to keep pace with the app.

The Public.com web homepage: a search field and market ticker across the top, a portfolio return chart on the left, an inbox of updates on the right, and a watchlist table below. — The homepage in 2026, still running the design we shipped in 2022.

Rethinking mobile-first for the web

Public.com started on mobile, but SEO and marketing pushed web sign ups. My priorities were to build a homepage for management and asset pages to drive registrations.

For the homepage, I looked at mobile usage and gave the most popular mobile screens their own permanent space. The larger area made comparisons and trends easier to see. The architecture worked well and is still in place 4 years later.

The Markets page: an Explore stocks and ETFs table of the day’s top gainers, each row carrying market cap, 24 hour volume, price and change over one day, six months, one year and five years. — Markets shows top movers across several asset types.

Focus on browsing and discovery

A large number of our users were new investors, so education and simplicity were guiding principles.

For the Markets page, I created bite-sized, scannable tables that explained trends. The larger size gave greater depth to research and discovery. The table design worked for existing customers looking deeper and for logged-out acquisition pages.

A chart overlaying SPY, QQQ and VXX on one timeline across a year, each with its price and change above the chart, and a range selector beneath it. — Multiple indexes on one timeline, scaled to percentage change.

Index comparison

Part of new investor education was introducing index funds and explaining how those could track trends in the Market. We created an index comparison tool that showed funds over time.

The larger size of the web allowed greater prominence for comparison tools like this. I compared % gain to compare indexes that varied in price.

A Latest news module: a lead story with a photograph on the left, and stacked headlines on the right, each carrying its source, a short summary and its ticker’s change. — Asset tickers linked back to the asset pages so users could learn more.

A responsive news style for content

The larger web size created more opportunities for investing news. Where it had been a footnote before, it could be a primary focus now.

I created a news style and a responsive grid. By creating story hierarchies I gave users a clear entry point. Each story listed tickers and the size of that day’s move. The responsive grid resized to multiple screens.

The Visa stock page end to end: price, chart and an order panel at the top, then company details, news, investment plans, earnings, analyst outlook and key metrics. — Visa asset page showing the page separated by actions.

A clear, usable, and elegant design

The launch of Public.com's web experience was a clear evolution of the product and became popular with the core users. Our members completed trades from the web easily, and the market and comparison pages scaled as the company expanded into new asset types.

The web experience became its own platform and encouraged learning and discovery. My minimalist design allowed charts and data to take the center stage and has remained consistent since its launch in 2022.