Design Challenge: Create logos for sub-brands of The Sims

The Sims is a global game brand. The logo uses a proprietary typeface similar to ITC Kabel, and a 3D diamond object known as a "plumbob." Using these elements and more, I designed several logos for games and services launched by The Sims Web group.

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The Sims On Stage Logo

Logos work best when they immediately convey an idea using shape, text, and color. The Sims on Stage was a user-generated creativity portal, where people could sing karaoke, write stories, and make movies involving characters from The Sims. I tried to capture the feeling of making yourself a star.

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The Sims People Corps

Within The Sims organization, voluntary, cross-functional teams formed to address product, quality, and other HR issues. I joined a team dedicated to empowering people to reach their full potential at work. It was called "The Sims People Corps." Among other things, I designed their logo. It also would have made a fine tattoo.